A woman experiencing an unexpected pregnancy who is set on having an abortion. Is not likely to carry to term under any circumstances.
Abortion-Minded
A woman experiencing an unexpected pregnancy who is planning on having an abortion due to social, familial, or economic concerns or pressures. Is willing to carry to term once these issues are addressed.
Abortion-Vulnerable
A woman experiencing an unexpected pregnancy who is seriously considering abortion as an option, but is open to carrying to term.
Her Journey™
"Her Journey™" refers to the experience of a woman having an unexpected pregnancy, including all the emotions, conversations, and decisions she takes from the moment she finds out she's pregnancy all the way through the decision to carry to term or abort.
Life-Affirming
Similar to being pro-life, affirming life is about respecting the identity and value of all lives, both born and unborn, both a woman's peers and herself, without seeking to advance a religious or political position.
Search Engine Optimization (SEO)
SEO refers to the process and strategy behind making a website more easily identifiable by search engines like Google. It includes the use of keywords and technical coding to help websites with performance and visibility.
